ST.Chiefs’ JuJu Smith-Schuster Fined by the NFL for ‘Dirty Hit’ on Brian Branch That Sparked End-of-Game Chaos Against the Lions — Andy Reid Speaks Out in Defense of His Player


Kansas City, Missouri – October 14, 2025 – In the latest development following the intense matchup between the Kansas City Chiefs and Detroit Lions, the National Football League (NFL) has officially announced a fine against Chiefs wide receiver JuJu Smith-Schuster. The player has been fined $45,000 for an action that NFL officials described as “unnecessary and dangerous” during his collision with Lions safety Brian Branch. This incident led to chaos at the end of the game, stirring up significant discussion in the American football community.
According to the NFL’s announcement, Smith-Schuster’s hit from behind on Branch in the second half of the game was thoroughly reviewed through video footage. Although no penalty flag was thrown on the field, after reconsideration, the league’s disciplinary committee decided to impose a financial penalty. No suspension was issued for Smith-Schuster; however, internal league sources confirm that this veteran player will be placed under “recidivism review.” This means that if a similar incident occurs in the future, he could face stricter disciplinary measures, including suspension.
The game between the Chiefs and Lions ended with a 26-20 victory for Kansas City in overtime, but the biggest highlight was the unintended conflicts. The collision between Smith-Schuster and Branch ignited tensions, leading to a brief scuffle after the game when Branch charged in and punched Smith-Schuster. Branch was subsequently suspended for one game by the NFL for “unsportsmanlike conduct” and a “non-football act.” However, many opinions suggest that the root of the chaos lies in Smith-Schuster’s “dirty hit” from behind, which caused Branch to fall and may have provoked the reaction.
End zone view of the block in the back by Juju Smith-Schuster on Brian Branch. pic.twitter.com/YBUpuGlslw— Al Karsten (@FootballGuy_Al) October 13, 2025
The Chiefs’ head coach, Andy Reid, quickly spoke out in defense of his player during a press conference after the fine was announced. Reid asserted that Smith-Schuster’s action was merely a “slip-up” and completely unintentional. “JuJu is a professional player; he never wants to hurt anyone. It was just a moment of passion on the field, and he apologized right after the game,” Reid said. He also expressed opposition to the $45,000 fine, arguing that it was excessively harsh given the nature of the incident. “We can’t apply such a large fine for a routine collision in football. If anyone should receive criticism from the public, it should be Branch, because he turned an on-field situation into a personal conflict after the game.”

Reactions from the fan community are quite divided. Some Chiefs supporters argue that Smith-Schuster was just doing his job in a blocking play, while Lions fans accuse him of dirty play and deserving a heavier penalty. NFL analysts like Adam Schefter from ESPN have commented that this incident could impact the image of both teams, especially as the Chiefs aim to defend their Super Bowl title.
Currently, Smith-Schuster has not issued an official comment on the fine, but his representative stated that there will be no appeal. The Chiefs’ next game will be against the Tampa Bay Buccaneers, where they hope to focus on performance rather than off-field drama. The NFL continues to emphasize its commitment to maintaining fair play, and this incident could serve as a lesson for players on controlling emotions in high-stakes games.
Patriots Reach Agreement With 5-Time Pro Bowler Amid “Stalemate” – Pending Physical

Foxborough, MA — The New England Patriots (4–2) are understood to have reached a preliminary agreement with Alvin Kamara
, the five-time Pro Bowl running back, to address their most pressing first-half issue: a stalled ground game and post-halftime offensive rhythm. This hypothetical move reflects a buyer’s mindset as Mike Vrabel’s team leads the AFC East and holds a favorable remaining schedule, signaling a willingness to invest now and convert advantage into real separation.
From a tactical standpoint, Kamara’s All-Pro caliber skill set immediately changes how defenses line up. Concepts like duo, counter, and pin-pull can trigger more efficiently into the A/B gaps; linebackers are forced to honor the dual threat of Kamara’s vision and burst, reopening
play-action windows and intermediate-to-deep shots (deep over, post) for Josh McDaniels to sequence. Equally important, Kamara’s receiving chops — from screens to choice/angle routes — raise 2nd-and-medium success, reduce 3rd-and-long, and re-establish ball-control tempo in the third and fourth quarters.
On personnel and operations, Kamara’s arrival is expected to spark a positive chain reaction across the interior: cleaner pass protection for the QB (defenses must respect the run and check-downs), an eased snap burden on an injury-thinned backfield, and more creative space for the tight end group in the red zone. Given that both Patriots losses featured meager rushing totals and a lack of late “closer” plays, adding a true backfield finisher could be the difference between eking out wins and suffering fourth-quarter flips.
Financially, the structure is projected to be cap-friendly for the remainder of this season (prorated in-season costs), with a postseason option to extend or adjust depending on fit. Market pricing for a veteran star of Kamara’s profile would likely fall in the
late Day-2 to premium Day-3 range, contingent on competition and conditions (playtime thresholds, team results). With the competitive window open, that valuation is acceptable if it delivers immediate impact at a leverage position.
Inside the locker room, the message would be straightforward: raise the floor, steady the tempo, and restore the identity of winning in the trenches. Kamara allows New England to increase motion/tempo early in the third quarter to disrupt opponent adjustments while deploying
max-protect at key junctures to hunt explosives without compromising ball security.
“I TRULY LOVE THE NEW ENGLAND PATRIOTS. IF THEY NEED ME, I’M READY TO BRING RELENTLESS ENERGY TO THIS TEAMIN THIS CHAOTIC MOMENT — EVERY PRACTICE, EVERY SNAP, EVERY YARD.”
In sum, this agreement with Alvin Kamara isn’t a cure-all, but it is a targeted step: reinforcing the backfield, freeing play-calling creativity, and restoring late-game finishing — precisely what the Patriots need to turn a stalemate into a surge at the season’s inflection point.