Mtp.BREAKING: Dallas Cowboys owner Jerry Jones has pledged $7 million to Turning Point USA to fund the upcoming “All-American Halftime Show,” a replacement event that will air alongside the NFL’s Super Bowl LX official performance headlined by Bad Bunny at Levi’s Stadium in California.
BREAKING: Cowboys Owner Jerry Jones Pledges $7 Million to Turning Point USA’s “All-American Halftime Show” to Rival NFL’s Bad Bunny Spectacle
In a bombshell development shaking the Super Bowl world, Jerry Jones has reportedly committed $7 million to Turning Point USA in support of their planned “All-American Halftime Show” — an alternative broadcast set to run concurrently with the NFL’s official halftime performance headlined by Bad Bunny on February 8, 2026, at Levi’s Stadium.
According to insiders, Jones sees the move as a vote of no confidence in the league’s direction and a bold culture war statement. While the NFL pushes forward with Bad Bunny, turning heads with inclusion and controversy, the Cowboys owner is doubling down on what he calls “American values and tradition.”
The announcement sets up a dramatic showdown. Turning Point’s alternative show is already stoking the ire of liberal commentators, while conservative media praises Jones for stepping into the void. Some in NFL circles warn it could fracture viewership, sponsorship deals, and fan loyalty — turning the Super Bowl halftime into a battleground of culture, identity, and entertainment.
Despite the pledge, many questions remain unanswered. Will the show get broadcast to millions nationwide? Who will perform? And how will the NFL respond to one of its most powerful owners openly bankrolling a rival event?
As controversy mounts, one thing is certain — the 2026 Super Bowl won’t just be remembered for the game. It may be remembered for who controlled the moment between the quarters.
