4t Super Bowl Showdown: Turning Point USA’s “All American” Halftime Takes Aim at Bad Bunny’s Bilingual Bash
The NFL’s Super Bowl LX on February 8, 2026, at Levi’s Stadium was already a lightning rod with Bad Bunny headlining the Apple Music halftime show—the first solo Latin male artist to claim the stage. But now, Charlie Kirk’s Turning Point USA (TPUSA) is cranking the volume on the culture wars, announcing its own “All American Halftime Show” as a direct counterpunch. Unveiled on October 9, 2025, via social media, the event promises a “celebration of faith, family, and freedom,” streaming live to rival the official spectacle and give conservative viewers an “alternative” to what TPUSA dubs the league’s “degenerate” drift.
The move stems from a torrent of right-wing backlash against Bad Bunny’s booking, announced September 29. The Puerto Rican reggaeton kingpin, with 50 billion Spotify streams and a history of anti-Trump activism (he skipped a 2025 U.S. tour over ICE fears), drew fire for his Spanish-heavy catalog and “woke” aesthetics. DHS Secretary Kristi Noem called it “so weak,” vowing ICE presence to “ensure law-abiding Americans” attend, while Trump ally Nick Adams polled X for Kid Rock as a “better” pick, netting 27K likes. Fox’s Tomi Lahren fumbled Puerto Rican citizenship basics, branding him “not an American artist,” and House Speaker Mike Johnson lamented the loss of “role models” like Lee Greenwood. #BoycottSuperBowl exploded with 1.5 million posts, users raging: “Spanish-singing? Boycott the whole thing!” or “Bad Bunny’s anti-American—skip the game.”
Bad Bunny fanned the flames on his October 4 SNL monologue: “You have four months to learn Spanish if you wanna understand my lyrics at the Super Bowl.” The quip, amid a mock Fox supercut praising him as “the next president,” racked up 12 million views, splitting reactions—Swifties cheering “¡Aprende o pierde!” while MAGA accounts decried it as “hubris” and “anti-American.” 50 Cent piled on: “Telling Americans to learn Spanish? This ain’t Duolingo halftime.”
TPUSA, now led by Kirk’s widow Erika after his September 14 assassination, seized the moment. Chief of Staff Mikey McCoy teased on X: “Turning Point USA is hosting a PRO FAMILY & PRO AMERICA alternative halftime show on Super Bowl Sunday—February 8!” A fan poll on genres—country, classic rock, hip-hop, worship—hints at headliners like Creed (per Jack Posobiec’s viral nudge) or Jason Aldean, emphasizing “no debauchery.” Erika told Fox & Friends: “We’re sick of anti-family pushes—this is for everybody.” #AllAmericanHalftime hit 1.8 million posts, with fans vowing: “Switch to TPUSA—skip the clown show!”
The NFL, facing viewership dips (down 12% post-2024 amid “woke” fatigue), stays mum—Roc Nation’s Jay-Z curated Bunny’s slot for global appeal, eyeing 120 million viewers. Critics like Rolling Stone’s Vanessa Díaz decry the racism: “Perpetual foreigner” tropes ignore Puerto Ricans’ U.S. citizenship. Supporters? “Boycott the NFL—TPUSA for the win.”
Super Bowl Sunday, once unity’s pinnacle, now splits screens. Bunny’s reggaeton revolution vs. TPUSA’s red-white-and-blue revival—whose halftime reigns? In America’s endless tug-of-war, the real game starts at kickoff… or channel surf.
