Phxt Turning Point USA Shocks Fans with Rival “All American Halftime Show” to Challenge Bad Bunny’s Super Bowl Performance! The conservative organization says it will feature a lineup of musical guests, to be revealed at a later date, and aims to offer a “patriotic” option for viewers who aren’t fans of the NFL’s official halftime pick. The move comes after backlash from some football fans over the selection of the Puerto Rican superstar.

Turning Point USA Launches Rival “All American Halftime Show” to Counter Bad Bunny’s Super Bowl Performance
Turning Point USA, the conservative activist organization founded by Charlie Kirk, has announced plans for what it calls the “All American Halftime Show” — a live alternative to the NFL’s official Super Bowl LX performance, headlined this year by Puerto Rican superstar Bad Bunny.
According to the group, the event will feature a lineup of “patriotic” musical guests and entertainers, with full details to be revealed in the coming weeks. Organizers describe the show as a family-friendly celebration of American culture and values, designed for viewers who “feel left out” by the direction the NFL’s entertainment choices have taken in recent years.

The announcement comes amid growing cultural debate surrounding the NFL’s selection of Bad Bunny, whose global success in Latin pop and reggaeton has made him one of the most recognizable artists in the world. While many fans welcomed the league’s embrace of international music and diversity, others — particularly within conservative circles — criticized the choice, arguing that it reflects a political and cultural agenda disconnected from traditional American audiences.
Turning Point USA appears eager to capitalize on that sentiment. In a statement posted to social media, the organization said its halftime alternative would “bring back the spirit of unity, pride, and patriotism that made America’s biggest game truly American.” The group has hinted that the event will be streamed live online and possibly hosted near the Super Bowl’s venue in Santa Clara, California, though no specific details have been confirmed.
Charlie Kirk, the organization’s founder, also weighed in, writing on X (formerly Twitter): “The NFL keeps going woke, and Americans are tuning out. We’re creating something better — a show that actually celebrates our country.” His post quickly went viral, drawing both support and ridicule from across the political spectrum.

Critics of Turning Point USA dismissed the move as a publicity stunt designed to stir outrage and attract attention to the group’s broader political message. Others, however, applauded the idea of offering viewers an alternative, framing it as part of a larger cultural “pushback” against what some perceive as Hollywood’s dominance over national entertainment events.
As anticipation for the Super Bowl builds, both performances — Bad Bunny’s global spectacle and Turning Point USA’s “All American Halftime Show” — are likely to fuel fresh debate over the intersection of sports, culture, and politics in the United States. Whether the group’s counter-programming can truly compete with one of the world’s most-watched television events remains to be seen, but one thing is certain: the halftime stage has officially become the latest battlefield in America’s culture wars.