BB.NO SWIFTIE TAKEOVER: NFL Picks Bold New Halftime Act After Turning Down Taylor Swift
New York, September 29, 2025
The NFL has officially named Grammy Award-winning artist Bad Bunny as the headliner for the Super Bowl 60 halftime show in February 2026, a blockbuster announcement made during the Sunday Night Football clash between the Dallas Cowboys and Green Bay Packers.
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Speculation had swirled around pop icon Taylor Swift, fueled by her ties to Kansas City Chiefs tight end Travis Kelce. However, talks collapsed when the NFL couldn’t meet Swift’s demands, paving the way for Bad Bunny to take center stage at the biggest game in American football.
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Bad Bunny, a global music sensation, joins an elite list of halftime performers like Rihanna, Lady Gaga, The Weeknd, and Kendrick Lamar, who have delivered iconic Super Bowl moments over the past decade. His selection promises a high-energy show that will captivate millions.
The announcement, aired during the Cowboys-Packers game at 8:20 p.m. ET, added extra buzz to an already electric matchup. With the NFL spotlight on Bad Bunny, anticipation is building for a performance that could redefine Super Bowl entertainment.
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The Puerto Rican superstar’s selection underscores the NFL’s push for diverse, global appeal. Following legends like Jennifer Lopez and Bruno Mars, Bad Bunny is poised to make history with a performance that blends Latin flair with universal energy.
As Super Bowl 60 approaches, Bad Bunny’s halftime show is set to be a cultural milestone. Will he deliver a performance for the ages? Fans across the NFL and music world are already counting down to February
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