BE.Fox News Gay Động Khi Vượt Mặt Các Ông Lớn Truyền Hình Trong Khung Giờ Vàng. Đánh Giá Tăng Vọt Thúc Các Đài Truyền Hình Truyền Thống Hoảng Loạn Và Gấp Rút Tái Cấu Trúc Nội Dung. Trật Tự Mới Của Truyền Hình Mỹ Đang Dần dần Hình Thành Trên Màn Ảnh Giờ Vàng.

A Television Upheaval Decades in the Making

The foundation of American television is trembling. For years, the legacy networks of CBS, NBC, and ABC—collectively known as the Big Three—regarded Fox News as little more than a noisy sideshow, a fringe player that could never challenge their primetime dominance. But what they once brushed off as mere background noise has morphed into a billion-dollar hurricane, and now, Fox News is not just gaining on them; it’s pushing them toward a collapse they never saw coming.

The Numbers Tell an Undeniable Story

The ratings from the week of June 16 paint a stark picture of the new media landscape. In a near-total sweep, Fox News captured fourteen of the fifteen most-watched programs on cable news, leaving its competitors far behind. “The Five” led the pack, averaging over 3.6 million viewers. It was closely followed by “Hannity” with nearly 3.3 million, while “Jesse Watters’ Primetime” pulled in an impressive 3.1 million, frequently securing both the third and fourth top spots on different evenings. Even the late-night show “Gutfeld!” has been outperforming established broadcast staples.

In stark contrast, CNN found it difficult to surpass 600,000 viewers in primetime. MSNBC fared slightly better but could only place a single program, helmed by Rachel Maddow, in the top fifteen. The shockwaves are being felt in network boardrooms. “We’re seeing conversations we haven’t had in decades,” confessed an NBC executive who spoke anonymously. “There’s real fear that the primetime broadcast monopoly is eroding. Fox isn’t just competing anymore—they’re redefining the battlefield.”

The Face of a New Strategy

At the heart of this industry-shaking movement is Jesse Watters. Once dismissed by critics as a “provocateur without staying power,” he has evolved into the tip of Fox’s ratings spear. Watters consistently attracts audiences that not only rival but often exceed the combined viewership of his competitors on the Big Three networks. His rise symbolizes Fox’s core strategy: bold, direct, and increasingly dominant. “We’re not chasing approval,” Watters announced to a supportive studio audience recently. “We’re chasing viewers—and we’re winning.”

This unapologetic approach has thrown the legacy networks into a panic. Industry sources report that executives at CBS are contemplating radical changes, such as replacing veteran anchors with younger, more opinionated personalities. At NBC, the network has started quietly developing late-night political satire shows, hoping to win back a younger demographic. Meanwhile, an inside producer revealed that ABC is “reconsidering its entire primetime identity.”

A Structural Shift, Not a Passing Trend

What deeply concerns the Big Three is not just the current ratings but the undeniable momentum behind them. Fox News isn’t merely in the lead; its growth is accelerating. June saw the network achieve its highest total-day viewership in more than two years, averaging over 1.6 million viewers—almost three times CNN’s audience. The coveted 25–54 demographic, once a weaker point for Fox, has also become a stronghold, with Watters, Hannity, and “The Five” consistently winning against their rivals.

“This isn’t cyclical,” explained media analyst Carla Moreno. “It’s structural. The Big Three believed they were insulated, that broadcast habits were unshakable. But Fox built a pipeline of loyalty that’s translating across platforms—cable, streaming, even podcasts. That’s why executives are panicking. They can’t just buy this kind of audience anymore.”

The weekend programming further illustrates this dominance, delivering a particularly tough blow to CNN. Fox’s Saturday and Sunday lineups, featuring hosts like Mark Levin, Brian Kilmeade, and Trey Gowdy, swept the top three weekend slots. “It’s hard to explain to shareholders why our anchors aren’t even in the conversation,” a CNN insider admitted. “Meanwhile, Fox can brag that one host—Watters—grabbed both the number one and number two positions in a single week. That’s unheard of.”

The Scramble for Survival

The ripple effects of this shift are spreading. Advertisers who were once hesitant to associate with Fox are now actively seeking slots in its primetime lineup. A Madison Avenue executive stated it plainly: “You go where the eyeballs are. And right now, the eyeballs aren’t on CBS or NBC.”

However, the Big Three are not surrendering. Rumors are circulating about emergency strategy sessions in New York & Los Angeles. Consultants are reportedly pitching a wide array of solutions, from aggressive digital expansions to high-profile crossover events designed to make live TV a can’t-miss experience again. “They’re throwing spaghetti at the wall,” commented a former ABC producer. “But the problem is, Fox isn’t playing by their rules anymore. They’ve built a different game.”

Whether this is the dawn of a permanent new order in television or just a temporary disruption is yet to be determined. For now, the results are clear: Fox News has transformed what was once dismissed as noise into commanding dominance, leaving the giants of the industry scrambling to survive.