Lainey Wilson’s latest fashion collab was written in the stars.
That’s how the Grammy-winning country star describes her newest venture — a jewelry collection created with designer Kendra Scott, the powerhouse behind one of America’s most recognizable accessory brands. Inspired by moons, stars, and Wilson’s own Whirlwind album, the line is designed to capture both her spirit and her stage style.But as with everything Lainey does, the launch has already stirred both excitement and backlash.
A Celestial Collaboration
“My personal style is one of the biggest representations of who I am as a person and as an artist, whether I’m on stage or at home,” Wilson told PEOPLE. Known for her bell bottoms, cowboy hats, and glittery flair, she says the new jewelry line is just another extension of her artistry. Scott, who met Wilson at the 2023 ACM Awards, said they clicked instantly: “It’s so funny how two people come from different places, but have so many similarities. It made the design process effortless.” The capsule collection, called Yellow Rose by Kendra Scott x Lainey Wilson: Whirlwind, includes rings, necklaces, and earrings priced from $98 to $225. Celestial motifs — crescent moons, stars, and dreamy details — dominate the line, designed for layering or wearing solo. Wilson even tied the designs to her lyrics, pointing to her song “4x4xU” with the line “fly me to the stars, fly me to the moon”. She says the pieces are meant to feel “comforting, but empowering.”
More Than Jewelry — Or Just Another Cash Grab?
While fans rushed to pre-orders, not everyone was convinced. Some critics argue Wilson may be pushing her brand too far. On social media, detractors dismissed the line as “overpriced trinkets” or “star-shaped nonsense sold for big profit.” It’s a familiar crossroads for modern artists: where does artistic expression end and commercial branding begin? Wilson insists the collaboration reflects her heart. “This collection is for those with ambitions bigger than their hometown. It’s for women who demand more — and then some. For those who feel at home under a full moon on an open highway.” Still, the criticism has added to Wilson’s growing reputation as one of Nashville’s most polarizing figures. To some, she’s bold and trailblazing — reshaping what it means to be a country star. To others, she’s blurring the lines between authenticity and opportunism.
Stardom Meets Stardust
This isn’t just jewelry. It’s also about narrative. Wilson, once handing out CDs on the streets of Nashville, now designs alongside a multi-million-dollar fashion empire. Both she and Kendra Scott started from humble beginnings — one chasing music, the other making jewelry from her home kitchen. Today, their paths intersect in a glittering collection meant to inspire dreamers everywhere. Wilson herself cites Dolly Parton as a style icon: someone who “always knew not only who she was, but what she wanted to say through her clothes as much as through her songs.” Following in those footsteps, Wilson hopes her pieces let fans “wear their ambitions” as boldly as she sings hers.
The Bigger Picture
For now, Lainey Wilson is taking her jewelry on the road with her Country’s Cool Again Tour. She admits she wears Kendra Scott often onstage: “Whatever I put on — jeans, jewelry, whatever — it sets the tone and mood for me.” But beyond the sparkle, the message she wants to leave with fans is clear: “Don’t be scared to take a risk.” And that may be the perfect reflection of this entire launch — a daring leap that could either solidify Wilson as a fashion-minded visionary or open her up to accusations of selling out.
👉 So what do you think? Is Lainey Wilson’s moon-and-stars collection a heartfelt extension of her artistry, or just another celebrity side hustle dressed in glitter?
