4t Bad Bunny faces unexpected rivalry this Super Bowl Sunday as Charlie Kirk’s Turning Point USA unveils its own halftime show — a bold counter-event promising a patriotic alternative to the NFL’s star-studded celebration. This cultural clash sets the stage for a Super Bowl like no other, where the halftime spotlight will be fiercely contested.
The NFL’s Super Bowl LX on February 8, 2026, at Levi’s Stadium in Santa Clara, California, was already primed for fireworks with Bad Bunny headlining the Apple Music halftime show—the first solo Latin male artist to claim the stage. But in a twist that’s turned America’s biggest night into a battlefield of ideologies, Turning Point USA (TPUSA), the conservative powerhouse co-founded by the late Charlie Kirk, has fired back with its own counterprogramming: “The All-American Halftime Show.” Announced on October 9, 2025, via social media, the event promises to celebrate “faith, family, and freedom” as a direct rebuke to what TPUSA calls the NFL’s “woke” pivot, positioning it as a rival spectacle for viewers craving unapologetic patriotism.
The announcement, posted across TPUSA’s platforms, reads: “Performers and event details coming soon,” linking to a survey polling fans on genres like “Anything in English,” “Americana,” “Classic Rock,” “Country,” “Hip Hop,” “Pop,” and even “Worship.” The irony? Kirk, assassinated on September 14, 2025, in Utah, once railed against “degenerate hip-hop” on his show, yet the option nods to broader appeal—or perhaps a sly wink at Creed’s Scott Stapp, rumored as a headliner after Jack Posobiec’s viral X tease on September 29: “Sure would be a shame if @TPUSA hosted a counter-Superbowl halftime show with Creed.” Under new CEO Erika Kirk—Charlie’s widow, who assumed leadership post-tragedy—the nonprofit aims to stream the show live, likely via YouTube or Rumble, encouraging viewers to “switch channels” during Bad Bunny’s set. “In a time when even music has turned into team sports, we’re giving America an option,” a TPUSA spokesperson told Variety, framing it as a stand against “globalist entertainment.”
The backlash to Bad Bunny’s booking ignited this showdown. The Puerto Rican superstar, whose real name is Benito Antonio Martínez Ocasio, drew swift fire from conservatives for his Spanish-heavy discography and vocal criticism of Trump-era immigration policies—he boycotted a 2025 U.S. tour over ICE fears. DHS Secretary Kristi Noem vowed ICE agents would “ensure law-abiding Americans” attend, while House Speaker Mike Johnson called it a “terrible decision,” preferring “role models” like Lee Greenwood. President Trump echoed the sentiment on Newsmax: “I don’t know who he is… it’s crazy.” Bad Bunny, unfazed, roasted the uproar during his October 4 SNL monologue: “If you didn’t understand what I just said, you have four months to learn,” followed by a mock Fox News montage hailing him as “the next president.”
X lit up post-announcement, with #AllAmericanHalftime surging to 1.8 million posts by October 12. Supporters like @WmKelleyRoddye (1.2K views) hailed it as “competing with the official performance,” while @Valerie32844654 decried the NFL’s “woke” turn. Critics mocked it as “MAGA karaoke,” with one viral reply: “Creed vs. Reggaeton? That’s not competition; that’s comedy.” Snopes confirmed the plans as true, evolving from Posobiec’s rumor into official reality, though details like venue and broadcast remain hazy—likely a virtual or arena event to sidestep NFL legal hurdles.<grok:
This isn’t TPUSA’s first rodeo; they’ve mastered counterprogramming, from campus tours post-Kirk’s death to $15 million in “Kirk Legacy” pledges for conservative youth training. Erika Kirk, in a Fox & Friends spot, framed it as honoring Charlie’s fight against “cultural decay.” Bad Bunny, meanwhile, teased his set as a “Latino love letter,” with rumored guests like Karol G potentially drawing 120 million viewers—surpassing Kendrick Lamar’s 2025 record.
Super Bowl Sunday, once a unifier, now splits screens—and souls. Will TPUSA’s “faith, family” anthems outdraw Bad Bunny’s global beats? Or is this the ultimate troll in America’s endless culture war? One thing’s certain: On February 8, the real halftime won’t be on the field—it’s in the fight for America’s soundtrack. Tune in, or tune out? The remote’s in your hands.
