3S.Turning Point USA is set to present an alternative to the Super Bowl 60 halftime show. The nonprofit organization created by the late Charlie Kirk and now led by his widow, Erika Kirk, will put on The All American Halftime Show, which will be “celebrating faith, family, and freedom.” Which halftime show will you be watching?

The Super Bowl just got competition.

In a surprise announcement that’s lighting up social media, Turning Point USA revealed plans to host an alternative halftime event during Super Bowl 60, calling it “The All-American Halftime Show.” The production will air at the same time as the NFL’s official halftime show — and aims to celebrate “faith, family, and freedom” in what the organization calls a “patriotic counter-program” to mainstream entertainment.

Turning Point USA, the nonprofit founded by the late Charlie Kirk and now led by his widow, Erika Kirk, says the event will feature live performances, testimonies, and appearances from artists who “reflect traditional American values.” According to early reports, the show will be streamed online and televised across partner networks, positioning itself as a wholesome, values-driven alternative for viewers who feel alienated by recent Super Bowl productions.

“This isn’t about protest,” Erika Kirk said in a statement. “It’s about giving America a choice — to celebrate what unites us, not what divides us.”

The announcement comes amid growing cultural tension around the NFL’s halftime show selections. This year’s official performer, Bad Bunny, has already stirred intense debate after his recent remarks on Saturday Night Live and criticism from artists like Jelly Roll and 50 Cent, who accused the league of “turning football into politics.”

Now, with Turning Point USA stepping into the mix, the halftime conversation has turned into something much larger — a cultural tug-of-war between two visions of America.

Supporters of the All-American Halftime Show say it’s a long-overdue move to reclaim entertainment for “ordinary Americans” who value patriotism, faith, and community. Detractors, however, see it as an overtly political stunt designed to divide audiences and hijack one of the few events that still unites the country each year.

While specific performers for the TPUSA event have not yet been announced, early speculation includes a lineup of country and Christian artists known for their conservative leanings and grassroots appeal. Rumors have even circulated that Jelly Roll or Jason Aldean could make surprise appearances, though neither has confirmed involvement.

Regardless of who takes the stage, one thing is certain — Super Bowl 60 won’t just be about football. It will be about identity, values, and the meaning of “American culture” in 2026.

And as the countdown begins, fans are already picking sides:
➡️ The NFL’s official halftime show, led by international superstar Bad Bunny.
➡️ Or the All-American Halftime Show, hosted by Turning Point USA, promising faith, family, and freedom.

So, the question remains — when halftime hits, which show will you be watching? 🇺🇸